Building Walletless UX, Account Abstraction and Embedded Web3

Ecosystem
1

Hey everyone,

I’ve been exploring projects in and around the Unit Zero ecosystem that are working on improving the user experience in Web3, and I think it’s worth surfacing a discussion around walletless UX, account abstraction, and embedded Web3 tools.

There’s been a lot of technical progress on-chain, but for many new users, the experience still starts and ends at “connect wallet.” That’s a huge barrier. I’ve seen a few teams experimenting with embedded wallets, gasless transactions, and even account abstraction to create smoother onboarding flows—no seed phrase, no browser extension, just a seamless app experience.

Would love to hear if any teams in the Unit Zero ecosystem are actively building toward this. Are there smart contract wallets live on Unit Zero yet? Anyone experimenting with bundlers, paymasters, or other ERC-4337-style infrastructure?

Also curious about efforts around mobile-first Web3 or Web2-style logins that abstract away blockchain entirely until needed. Seems like a big opportunity for growth, especially for gaming, social, and RWA applications.

If you’re building or tracking something in this space, drop a link or share your thoughts. What’s working? What still needs better infra? Who’s actually making onboarding feel like Web2 but with Web3 under the hood?

2

Great topic … and totally agree that onboarding is still the biggest hurdle for mainstream adoption.

Actually, Privy has shown some real progress here: https://www.privy.io

They’ve built a privacy-preserving login layer that allows apps to onboard non-Web3-native users via familiar Web2 flows (email, OAuth, etc.), while progressively introducing Web3 features like embedded wallets behind the scenes. No seed phrase, no extension!

It’s a strong example of how to abstract away the crypto until the user is ready, and it’s already being used in so many apps like Farcaster just to quote one that everyone know.
Curious what other teams in Unit Zero are exploring along similar lines.